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“Marketing for Artists & Arts Managers” Whether you are a performing, visual artist, or an arts manager, in this workshop you will learn: · how the starving artist is out and the savvy artist who markets him/herself is in. See how other creative persons are “doing it” profitably · ways to pinpoint and better define who your target market is · how to segment your market to find new users · how cutting edge concepts in new media and technology can help you to tap into new markets and “up” your game |
$75.00 |
6/25/09 11am—2pm |
6/25/09 8a.m. |
Chicago |
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Workshop (Click on a workshop below to register) |
Cost |
Date & Time |
Registration Deadline |
Location |
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This workshop will help to provide the entrepreneur with help in key areas that are crucial to business survival: positioning and awareness. These topics entail: · influencing how the customer perceives your product and weighs it against the competition · using forms of communication to inform consumers about your product · catering to niche markets, like the affluent · a special discussion on using the internet to better reach or expand your target market |
$75.00 |
6/11/09 11am—2pm |
6/11/09 8 a.m. |
Chicago |
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“All About Marketing — A Crash Course for the Rest of Us” This is an introductory workshop for those of us who know nothing about marketing. You will learn about: · the definition and the purpose of marketing · defining who the typical buyer is for products · the importance of establishing a mission for your company · analyzing influences outside of your company (competition, technology, regulations, etc.) that impact your viability · identifying your product strengths and weaknesses, and setting goals · the importance of product packaging, and ways to price products, distribute and promote them
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$75.00 |
6/18/09 11am—2pm |
6/18/09 8a.m. |
Chicago |